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The Importance of Social Media

Many people our age, from my upbringing, with my limited technical skill, might wonder why we need to use Social Media? You might say, “I don’t own a business, I’m not trying to reach that ‘demographic'”, but the truth today is the internet encompasses every demographic.  Even the Iowa farmer is now banking online, and checking his email. The Alaskan fisherman checks into his online video sites to have a laugh with the crew.  The grandfather plays on his ipad that his grandchildren just bought him.  We’re all on the internet now.  You should be too.  Maybe you’ll find this post as a new social media user.  No one says you have to enjoy it, but it’s a good idea to claim your presence, and explore this great social world.  Whether you’re a people person or not, there’s something for every one.

Social Media can have many benefits, whether you’re making new friends, marketing your product, discussing deep industry issues, or just surfing for new and interesting ideas, social media is the culmination of all our resources. We share, we post, we photograph and comment washing away any news there may have been yesterday. Social Media has brought a instant factor to the internet and to our human world.  Twitter allows us to watch a stream blow by us. If you follow 500 people your stream will constantly update as each person you follow posts updates to their accounts.  Thoughts, pictures, quotes and news headlines fly by without any time to process them, and in an instant a new stream is up with ideas from all over the world.  We can now connect across the globe no matter what the local time is people are up tweeting, posting to Facebook, commenting on blogs, and connecting via LinkedIn.  Now that there are so many Social Media sites how can you even navigate through making sure you’re in the right Social network? 

Well there is no correct Social Media Network. There are networks for you and there are some for your neighbor. There are some really great sites out there, with terrific communities full of knowledge. Quora.com is a terrific site to join and get involved in. It’s not for marketing, but it has a wealth of first hand knowledge and experience. You can never quite tell what is fabricated and what is real, but can you ever really tell in real life anyway?  People for the most part are honest, but that goes back to you finding the right network. A network where you belong. There are great sites for discovering all the new social media sites coming out. KnowEm.com is a good site to see all of the social media sites. I registered there and they were able to claim a bunch of sites for me. Now I can go explore a bunch of social network sites and communities. I look forward to this adventure, as I don’t know if all of these sites will be as big as Tumblr or Youtube, but there is a good chance I can meet a friend, or client, or just learn something new from the tens of millions of people sharing their world through the instant web of communication that is Social Media.

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About John Lembo Online

John Lembo is a family man and entrepreneur from NJ. John Lembo helps manages a digital marketing agency in NJ. Tinton Falls, NJ www.johnlembonj.com

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